Cru

Wine's Distinguished Places

A Cru is a designated growing area officially recognized for producing wines of exceptional quality. While the French word means "growth," in wine terms it stands for vineyards or regions that have proven their superior character over generations. The concept varies between regions, but it always signals a special place where terroir and tradition combine to create distinctive wines.

How It Works:
In Beaujolais, there are ten Crus, representing the highest classification of the region's wines. These areas, located in the northern foothills, are so distinguished that they can label their wines simply with the Cru name - like Morgon or Fleurie - without mentioning Beaujolais. Each Cru has its own personality shaped by unique soils, elevations, and microclimates, producing wines with distinct characteristics and greater complexity than their regional counterparts.

Beyond Beaujolais:
In Burgundy, Cru takes on an even more precise meaning, with Grand Cru representing the highest classification level, accounting for just 2% of the region's production. Here, unlike Beaujolais, a Cru often refers to a specific vineyard rather than an entire area. The concept originated with Cistercian monks who carefully delineated plots of land that produced wines of distinct character.

To Sum It All Up...
A Cru designation serves as a mark of distinction, identifying superior growing areas within a region. While its exact meaning varies by region - from entire villages in Beaujolais to specific vineyard plots in Burgundy - it consistently represents exceptional quality and a deep connection to place.